Reputable Integrated Marketing Communications outfit, Dak Marketing Services Limited has announced it will hold an event titled “4 Inch High Heel Race Competition” on Saturday, November 18 2017 at CMD Field, along Magodo Shangisha, Ikeja, Lagos.
This first of its kind event which is scheduled to commence by 10: am, is a sportainment event that provide a platform for young Nigerian women to showcase their skills and God giving talent. Young Nigerian ladies will participate in this competition wearing 4 inch high heel shoe to compete on a 100 meter race.
The Chief Executive Officer, Managing Director DMS Limited Elder Dede Kalu, described the event as a glorious initiative, saying the company is passionate about young Nigerians and would continue to advance contemporary ways to recognize, empower and celebrate the youths who have outstanding talent to showcase.
According to him, “This event is aimed at empowering and enlightening young ladies on how to be smart and confident on high heels. This rationale behind this event is that we are concerned about the numerous injuries ladies encounter almost on a daily basis when walking on the streets or crossing the roads wearing high heels because they lack the confidence to walk smartly on them. This has given us great concern to create this platform to address this issue effectively”.
“This event will be a great opportunity to celebrate and close the year in grand style. DMS Limited is calling on all Lagosians and Nigerians to be part of this great event.
In the same vein, The Senior Client Service Manager, Mrs. Mercy Ukpai Uma, said that she is excited to be part of the maiden edition of the event. According to her the event is intended to encourage ladies to be poised and self-confident on heels in their day to day activities.
4 Inch High Heel Race Competition will be a gathering of top-notch dignitaries, Top Nollywood actresses and influential personalities from all works of life.