Fidelity Bank has perked up its pledge to provide its customers with unrivalled services by unveiling a new brand campaign with the theme: ‘Our Word’. The new canpaign is coming barely two years after the Bank successfully refreshed its corporate identity.
The bank at the unveiling told journalists that the new commercial reinforces its underlying promise to deliver a new face of service in Nigeria’s financial services industry.
The commercial depicts a couple set for an outing. While the husband waits for the wife, their young daughter pleads to accompany them and the dad acceded to her request but tip toes out with his wife as the daughter goes for her shoes. An initially surprised daughter broke to a smile when they make a surprise come back for her, keeping with her dad’s words to her earlier.
The Divisional Head, Brand & Communications, Fidelity Bank Plc, Charles Aigbe pointed out that the new TVC speaks to the bank’s essence, stating that Fidelity remains a reputable financial institution that keeps faith with its customers irrespective of their class or creed.
“It is a defining moment, a reminder that our customers’ expectations are high and as Fidelity people, we cannot fail in keeping our words to them”, Aigbe stated. Whilst asserting that the lender will not relent in its pursuit of service excellence, he stated, “With this campaign, we are putting ourselves out there while making a firm commitment to always keep our promises”.
Also speaking on the campaign, the bank’s Managing Director, Nnamdi Okonkwo said, “It is a defining moment, a reminder that our customers’ expectations are high and as Fidelity people, we cannot fail in keeping our word to them.The TVC epitomizes our very essence as a trustworthy set of people that keep faith with our customers no matter their class or creed”.
On the rationale behind the new TVC, Ndukwe Onuoha, Creative Director, 7even Interactive said: “We wanted a narrative that customers can relate with today,” explaining that this was designed essentially to evoke emotional connections with the consumer. “The TVC brings to life, the essence of the Fidelity brand-trust, in a very warm, homely and emotional manner,” he said
In a related development the last phase of Fidelity Bank Plc’s promo tagged: “Get Alert In Millions”, which earmarked N105 million to be won in gifts and cash prizes, ended on Thursday, with 25 more persons emerging winners at the grand finale draws.Of the number, 13 individuals won N20 million, while 12 others got consolation prizes such as generating sets and refrigerators, making the total consolation prizes 108, since it started in August 2016.
Just as the last “Get Alert In Millions” promo is ending, Fidelity bank is introducing a fresh savings promo that promises to provide new and existing customers with the unique opportunity to win fantastic cash prizes till 2018.
The promo dubbed, “Get Alert In Millions Promo Reloaded” is in line with the Central Bank of Nigeria’s (CBN)’s financial inclusion policy and seeks to raise requisite awareness on the need for Nigerians to imbibe a savings culture.
Speaking at a press conference heralding the commencement of the savings promo, the bank’s Managing Director/Chief Executive Officer, Nnamdi Okonkwo, said the campaign is the seventh in the series of promos organised by the bank to reward customers for their unflinching loyalty and patronage.
Okonkwo, who was represented by the Executive Director, Shared Services and Products, Chijioke Ugochukwu, noted that the promo underscores the bank’s determination to improve the standard of living of Fidelity Bank’s customers even amidst the harsh economic situation in the country.
She explained that the initiative is in line with CBN’s financial inclusion policy to ensure that financial services are available to the unbanked and under-banked in Nigeria.
She, however, reckoned that Get Alert In Millions Reloaded promo was perhaps the biggest savings initiative run by the bank. “For the first time in the history of the bank, we will be giving away a grand prize of N10 million among several other mouth-watering prizes”.